Fashion Postgraduate Courses: Masters Degree – One year courses – Fashion Start-up

Fashion Postgraduate Courses: Masters Degree – One year courses – Fashion Start-up

Starting up a new business and developing new commercial
ideas are what all top managers experience at some point in
their career. With a solid base in three main areas: fashion
business, fashion marketing & communication, and fashion
law, a professionally planned start-up is a sure step to success.
This one year postgraduate level Fashion Start-up course is
designed to train future managers and leaders of the fashion
industry to understand, analyse and run the key areas of a
fashion and luxury start-up. Participants at this level already
have an eye on what designs they want to develop, which
products or collections to launch, or simply where they see
their management strengths developing in the industry.
This fashion course backs up these new ventures with solid
business acumen and key planning and marketing methods
essential to developing a scalable business model, and to ensure
a fast-growing business enterprise. Through collection
building, production methodologies, budgeting, marketing
and communication, participants learn theoretical, innovative
and future-thinking practical approaches aimed at creating,
making and launching a product or collection on the
global market. They learn how to appraise the concept of
creativity applied to fashion and luxury products and evaluate
how companies manage product design, manufacturing
processes, commercialisation and promotion.
Fashion Business covers the key strategies and production
methods necessary to put together a successful collection.
Participants examine trends and consumer demands, and
work on image, branding and brand management. The
principles of economics and finance, retail network and distribution
channels, as well as negotiation techniques with
suppliers, quality control, and pricing are also covered.

Fashion Marketing & Communication focuses on the technical
and theoretical concepts needed to create a professional
communication campaign appropriate to a start-up,
studying fashion and luxury marketing management, public
relations and advertising. Understanding the connection
between consumers, the product, and
markets in which they operate is key.
Fashion Law investigates the legal issues attached to the
lifecycle of a garment from inception to brand protection
looking at subjects such as licensing, import & export, distribution
and franchising agreements, intellectual property
rights, and sustainability issues to ensure that legal and ethical
issues are respected.

POSSIBLE CAREER PATHS

Fashion business manager
Product manager
Entrepreneur
Project manager
Strategic planner
Brand manager

LEARNING FOCUS

Luxury brand analyses and marketing strategies
Strategic branding and innovation management
Creativity and product innovation
Fashion law and finance
Licensing, ethics and sustainability
Contemporary issues in fashion
Fashion advertising, promotion and public relations
Digital marketing
Communication, time management, leadership

Professional research methods

PRICES

Enrolment Fee € 5.500
Tuition Fee EU € 24.500
Tuition Fee non-EU € 26.000



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