Fashion Undergraduate Courses – One year courses – Fashion Business & Marketing Intensive
Communication, management, buying, branding, styling
and digital marketing are just some of the key skills of the
successful business and marketing manager.
They define the marketing plan for fashion and luxury companies,
create communication and advertising strategies,
and put them into action. For those with limited time available,
the Fashion Business & Marketing course provides
the technical and theoretical concepts related to marketing
This fashion course covers the main processes in collection
and retail distribution, including a study of the target audience,
and the importance of price brackets on sales performance.
The power of communication, the seduction of
the brand and the creation of ‘aspirational desire’ in fashion
products are also investigated in relation to fashion advertising,
public relations and visual display in both traditional
and online media.
The course looks at the key marketing channels giving participants
the bespoke tools to communicate an authentic,
aspirational and emotional message, aimed at sustaining
and consolidating brand image. The course also touches
on new attitudes evolving today in the fashion and luxury
industries, including sustainable fashion marketing, digital
fashion marketing and aspects of customer relationship management.
At the end of the course participants are able to apply the
theoretical knowledge and skills acquired in business marketing
to enhancing their own marketing agenda.
POSSIBLE CAREER PATHS
Fashion marketing manager
Public relations manager
Marketing communication channels
Digital marketing & new media
Principles of business and management in fashion
Fashion PR, promotion and advertising
Key aspects of fashion buying and merchandising
Key aspects of visual display and merchandising
Research methods and industry analysis.
Enrolment Fee € 4.000
Tuition Fee EU € 21.500
Tuition Fee non-EU € 23.300