Fashion Postgraduate Courses: Masters Degree – One year courses – Fashion Start-up
ideas are what all top managers experience at some point in
their career. With a solid base in three main areas: fashion
business, fashion marketing & communication, and fashion
law, a professionally planned start-up is a sure step to success.
designed to train future managers and leaders of the fashion
industry to understand, analyse and run the key areas of a
fashion and luxury start-up. Participants at this level already
have an eye on what designs they want to develop, which
products or collections to launch, or simply where they see
their management strengths developing in the industry.
business acumen and key planning and marketing methods
essential to developing a scalable business model, and to ensure
a fast-growing business enterprise. Through collection
building, production methodologies, budgeting, marketing
and communication, participants learn theoretical, innovative
and future-thinking practical approaches aimed at creating,
making and launching a product or collection on the
global market. They learn how to appraise the concept of
creativity applied to fashion and luxury products and evaluate
how companies manage product design, manufacturing
processes, commercialisation and promotion.
methods necessary to put together a successful collection.
Participants examine trends and consumer demands, and
work on image, branding and brand management. The
principles of economics and finance, retail network and distribution
channels, as well as negotiation techniques with
suppliers, quality control, and pricing are also covered.
Fashion Marketing & Communication focuses on the technical
and theoretical concepts needed to create a professional
communication campaign appropriate to a start-up,
studying fashion and luxury marketing management, public
relations and advertising. Understanding the connection
between consumers, the product, and
markets in which they operate is key.
Fashion Law investigates the legal issues attached to the
lifecycle of a garment from inception to brand protection
looking at subjects such as licensing, import & export, distribution
and franchising agreements, intellectual property
rights, and sustainability issues to ensure that legal and ethical
issues are respected.
POSSIBLE CAREER PATHS
Professional research methods
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