Fashion Postgraduate Courses: Masters Degree – One year courses – Fashion Promotion, Communication & Media

Fashion Postgraduate Courses: Masters Degree – One year courses – Fashion Promotion, Communication & Media

Promoting what is fashionable and making products desirable
is the work of the fashion promotion and communications
expert. Fashion promoters define advertising
campaigns and organise promotional activity through the
most appropriate communication channels that reflect and
represent the image of a brand, or luxury product.
Professionals organise presentations, events, fashion shows,
exhibitions, conferences, press office and public relations
activities, utilising different methods of communication,
media and marketing.
This one year postgraduate level Fashion Promotion, Communication
& Media course (lasting 15 months in London
and Paris – including internship – and 12 months in Milan
and Firenze) trains participants in technical and theoretical
notions needed to create a professional communication
campaign through the study of fashion and luxury marketing
management, public relations, social media and advertising.
Understanding the connection between consumers,
the product, and the markets in which they operate is key to
producing a successful communication strategy.
During the fashion course participants learn how to respond
to recent developments in media and communication.
They explore the major theories and debates that dominate
fashion promotion and evaluate different techniques applicable
in creating and understanding the role of ‘image’ in
fashion, as well as analysing historical and contemporary
references. Particular emphasis is placed on public relations
within fashion houses: from customer management to the
identification of key industry players and celebrities, and
from fashion show organisation to the management of press
days, conferences and events.
This course is aimed at participants that have previous undergraduate
level study or similar, or proven work experience
completing the course with skills in media and promotion
for the fashion and luxury industries, with the ability
to apply key fashion communication channels and theories
across all written and visual media campaigns.

** Courses taught in Milan are awarded an Istituto Marangoni


Enrolment Fee € 5.500
Tuition Fee EU € 26.000
Tuition Fee non-EU € 27.500

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