Fashion Undergraduate Courses – One year courses – Fashion Business & Marketing Intensive

Fashion Undergraduate Courses – One year courses – Fashion Business & Marketing Intensive

Communication, management, buying, branding, styling
and digital marketing are just some of the key skills of the
successful business and marketing manager.

They define the marketing plan for fashion and luxury companies,
create communication and advertising strategies,
and put them into action. For those with limited time available,
the Fashion Business & Marketing course provides
the technical and theoretical concepts related to marketing
for fashion.

This fashion course covers the main processes in collection
and retail distribution, including a study of the target audience,
and the importance of price brackets on sales performance.
The power of communication, the seduction of
the brand and the creation of ‘aspirational desire’ in fashion
products are also investigated in relation to fashion advertising,
public relations and visual display in both traditional
and online media.

The course looks at the key marketing channels giving participants
the bespoke tools to communicate an authentic,
aspirational and emotional message, aimed at sustaining
and consolidating brand image. The course also touches
on new attitudes evolving today in the fashion and luxury
industries, including sustainable fashion marketing, digital
fashion marketing and aspects of customer relationship management.
At the end of the course participants are able to apply the
theoretical knowledge and skills acquired in business marketing
to enhancing their own marketing agenda.


Fashion marketing manager

Fashion merchandiser

Public relations manager

Commercial director

Retail manager

Brand manager


Marketing communication channels

Digital marketing & new media

Principles of business and management in fashion

Fashion PR, promotion and advertising

Key aspects of fashion buying and merchandising

Key aspects of visual display and merchandising

Research methods and industry analysis.


Enrolment Fee € 4.000

Tuition Fee EU € 21.500

Tuition Fee non-EU € 23.300

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