Mba Milan – London: Master in Marketing
The Master in Marketing* prepares candidates for a wide variety of careers in marketing
management, such as brand management, product development, retailing, services marketing,
business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master
students explore:
• innovative practices in both manufacturing and
service sectors and how firms can gain competitive
advantage, market share and reduce cost
• e-commerce, e-business, and the optimisation of
technological structures as a strategic marketing
tool
• marketing strategies of international organisations
and approaches to a new international
market opportunities
• customer-driven marketing strategies in emerging
economies
• the connectivity between marketing communication
and strategy, and criteria for using different
promotional techniques and media in integrated
marketing campaigns
• crossing national borders in the business world,
and the operational, legal and logistical problems
that commonly occur
Skills Acquired
• conceptual thinking, critical analysis, and the
implementation of strategic action
• advanced communication and inter-personal
skills
• in-depth critical understanding of relevant theories,
concepts and models and the integration of
theory and practice in a variety of contexts
• advanced enquiry and research skills, holistic
thinking, integration and synthesis
• team working and motivational skills
• inner responsibility and self-inspection skills
required for effective leadership.
PRICES
MILAN
Registration: € 1.600,00
Tuition: € 17.000,00
LONDON
Registration: £ 1.600,00
Tuition: £ 22.000,00
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